If anyone doubted the fluidity of the smartphone market, the latest findings from Nielsen's sweep of mobile consumers proves just how quickly the tables can turn for the top dog.
Last September, the firm's numbers suggested the majority of consumers looking to purchase a handset were committed to picking up an iPhone.
Now, Android has edged ahead of its rival, with 31 percent of consumers planning to buy a handset running Google's OS to iPhone's 30 percent share.
Charting the charts
It's the very success of Android in recent months throws into doubt Nielsen's previous findings, which forecasted iPhone would comfortably be ahead of the pack.
Nielsen claims that, across the last six months, a half of all smartphones sold run Google's platform.
That means Android is selling twice as quickly as Apple's iOS, which accounts for a 25 percent share of all recent purchases.
Pulling ahead
As a result, Nielsen claims Android has the largest install base of any smartphone OS, with 37 percent of the market.
Apple's iOS is falling behind in second position on a 27 percent share, though it remains well ahead of its nearest rival BlackBerry on 22 percent.
[source: Nielsen]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
as
News
Jun 29th, 2016
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Top Stories
News
9 hours, 32 minutes ago
App Store developers can start nominating their games for featuring later this year
News
10 hours, 47 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
Jun 10th, 2024
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |