Apple has replaced Nokia as the top smartphone brand in China for the first time, according to a new survey published by Morgan Stanley.
The sweep which tapped up the opinions of 2,050 mobile phone users in urban areas across the country revealed more than a third have a preference for iPhone, equal to double the number who expressed an allegiance to Nokia.
Two at the top
According to the figure's, Apple's share jumped 6 percentage points in terms of planned purchases in the second half of 2011, reaching 34 percent.
In comparison, Nokia's share fell to 16 percent, though the Finnish firm is still comfortably sat in second spot.
The results are deemed important because Morgan Stanley claims the Chinese mobile market could become the largest in the world overtaking the US in the process by 2014.
Nokia will be hoping the launch of the firm's first Windows Phone handsets will reverse the trend in a market it previously dominated.
The Nokia Lumia 800 will roll out in China during the first half of next year, while the cheaper Lumia 710 is currently pencilled in to make its debut in Hong Kong before the end of 2011.
[source: Apple Insider]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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