The last time a Jumptap report graced the pages of PG.biz, all eyes were on how the launch of iPhone 4S had enabled iOS to eat into Android's hold over the smartphone market.
Fast forward to January, and it now appears Google's pre-Christmas share slip was nothing more than a temporary dip, with Android ending 2011 with 59 percent global share on Jumptap's network, well ahead of iOS on 22 percent.
On the slide
Indeed, the mobile ad firm's figures suggest Apple actually lost market share throughout 2011 as a whole, falling from December 2010's figure of 29 percent to 22 percent 12 months later.
"While iOS lost the battle of share, it wasn't due to lack of growth," points out Jumptap in its MobileSTAT report.
"iOS tripled in overall traffic on the Jumptap network, while Android more than quadrupled. Most advertisers are now recognising the importance of both, and advertising cross-platform."
The situation for RIM is dire, however. Jumptap claims BlackBerry "continues to slide out of the picture", with its share falling by 11 percentage points throughout the course of 2011.
Firing up Android
Further good news for Android comes in the form of Kindle Fire's performance over Christmas.
Jumptap reports Amazon's debut tablet stole the limelight during the festive season, with traffic from the tablet rising from 10 percent at the beginning of December to 30 percent by new year.
As a result, iPad's share of traffic fell by 15 percentage points over the same period, ending 2011 with a 44 percent share.
Clickety quick
Apple's iOS continues to lead the way in terms of click-through rates (CTRs), however, with Jumptap citing an increase in ad interaction with every major update to the platform.
Case in point: iOS 3 boasted an average CTR of 0.61 percent on Jumptap's network. That figure rose to 0.74 percent with the launch of iOS 4, jumping again to 0.91 percent on iOS 5.
In comparison, Android 3.x better known as Honeycomb has a CTR of 0.59 percent.
You can download the report in full from Jumptap's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024