Data-driven user acquisition outfit YouAppi announced it has raised a $3 million via a Series A funding round led by Glilot Capital Partners, 2B-Angels and Flint Capital.
This takes the company's investment total up $5 million.
The company also revealed a new user acquisition solution that it says guarentees higher customer lifetime value.
The new SDK-free service uses real-time multi variant analysis and mobile app recommendations to maximise inventory monetisation for over 1,100 publishers.
Value for money
YouAppi CEO and founder Moshe Vaknin believes that a data-driven platform that looks beyond installs is exactly what clients need.
“After spending time and working together with mobile marketers, we realized that what they need is a data-driven technology platform which has been optimized for Lifetime Customer Value, not merely delivering installs,” said Vaknin.
Kobi Samboursky, co-founder and partner of leading investor Glilot Capital has explained that positive customer feedback continues to validate the firm's value.
“We’re excited to lead YouAppi's current fundraising round after a year of significant revenue growth since Glilot first invested in YouAppi in 2013,” said Samboursky.
“Positive feedback from the company's clients continues to validate their value proposition: YouAppi generates mobile customers with a greater Lifetime Value.”