Interview

2010 In Review: Ian Marsh, NimbleBit

Be prepared for the return of carriers on Android

2010 In Review: Ian Marsh, NimbleBit
US studio NimbleBit is a classic case of a small indie developer which, in keeping with its name, has proved to be flexible enough to make the most of the opportunities provided by the App Store.

Starting with the standard paid for download model, 2010 saw the company experiment with the freemium model, get onto iPad, before finding success with its online social game Pocket Frogs.

The free-to-play title has done over three million downloads, and had a peak of 350,000 concurrent players. Over 16 million in-app items have been download.

Ian Marsh is one of the company's co-founders.

PocketGamer: What was the most significant event of 2010?

Ian Marsh: I think the release of the iPad was the most significant event of 2010 with regards to mobile gaming.

While it still has a ways to grow as a gaming platform compared to the iPhone, the iPad provides a unique option for gamers who want to play on a larger screen without being tethered to the wall.

What was the most significant event for NimbleBit?

The release of our most successful game to-date Pocket Frogs is certainly what our company will remember about 2010.

It guarantees that we will be able to continue to develop innovative new games for another year.

What was your favourite mobile game of the year?

The game I probably enjoyed the most was Popcap's Plants vs. Zombies.

What do you predict will be the most important trends in 2011?

I think Android will continue to grow and 2011 will be the first year major developers try to target Android in a real way through various strategies. As the Android app markets begin to fragment as much as the hardware there will be a resurgence in the importance of carriers when it comes to getting your apps in front of users.

On the iOS front, I think the freemium model will continue to grow in popularity with the iOS user base exploding from holiday sales and hopefully the end to carrier exclusivity in the US.

If you could enforce one New Year's resolution on the industry, what would it be?

Stay nimble as a developer and embrace the rapid changes happening in mobile gaming.

Thanks to Ian for his time.

You can keep up-to-date with NimbleBit via its website.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.