Dispelling the notion that mobile social game networks only appeal to casual gamers, Ubisoft has claimed its Assassin's Creed release for GREE's global platform will be a "hardcore" affair.
Speaking to Pocket Gamer deputy editor Will Wilson at E3, producer Andreane Meunier said GREE's newly launched platform is the perfect base for Ubisoft to deliver an experience true to the franchise's ideals.
No social slacker
"We recognise that they have a great platform, and now that they've announced the global release of the platform, theyre the ideal partner," Meunier said of GREE.
"So we're working together to make a unique experience on mobile thats not going to be just 'casual', but that can also be related to more 'hardcore' brands."
Meunier noted that Assassin's Creed Utopia will naturally feature "a lot of social elements" because "that's one of the things GREE does very well."
"We're happy to work with them because of their expertise and were bringing in our narrative expertise, artistic direction, and overall creative look at the story," Meunier continued.
"We have a great partnership with them. There is a huge time difference - 12 hours between Montreal and their offices - but weve worked very closely with them."
Staying true
Meunier said Ubisoft was conscious fans would be expected a game that's worthy of the franchise, adding the publisher will devlier a "true Assassin's Creed experience, to make sure the fans and those that know and love the brand really recognise the Assassins Creed touch."
"That's what both GREE and Ubisoft want to work at is making sure that the product is fully integrated and is true to the values of the brand," Meunier concluded.
Assassin's Creed Utopia is just one of a number of western-focused titles heading to GREE's platform, as the Japanese social giant looks to make a major splash out of its previous Asian confines.
Interview
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
1 hour, 33 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
4 hours, 24 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
5 hours, 9 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
5 hours, 31 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
1 hour, 33 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
3 hours, 45 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
4 hours, 24 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Feature
8 hours, 46 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Feature
10 hours, 29 minutes ago
New release roundup: The best new mobile games from the morality of AI to Dadish’s 3D journey
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |