Mobile publisher Artificial Life has signed a deal to produce an iPhone advergame based on the BMW Z4 Roadster car.
The licence, which is global, will result in a game called BMW Z4 - An Expression of Joy, which will be part driving game (or "experience") and part 3D configurator.
"Players will enjoy an authentic car configuring and driving experience on their iPhone and iPod touch," says the blurb.
"They will be able to view every aspect of the BMW Z4 Roadster in a highly detailed 3D model where they can break the entire car down to the unique components and customize it according to their preference."
The game will feature sound effects recorded from the actual car, too, which should please petrolheads. Artificial Life hasn't announced whether the game will be free or paid-for - given the fact that it's more of a branded app, free seems the way to go.
It's not actually the first game of its kind to hit the App Store. Audi of America has sponsored a free iPhone game called Audi A4 Driving Challenge.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |