Mobile advertising network AdMob's latest figures show that more than half of the ad requests from iPhones and Android handsets come from applications, rather than their browsers.
Meanwhile, AdMob says that both platforms continue to outpace the rest of the mobile market, with ad requests from Android phones increasing an average of 47 per cent every month in the five months following Android Market's launch last November.
However, iPhone is still top dog when it comes to ad requests on AdMob's network, generating eight times more requests in the US during March than Android.
Worldwide, that disparity increases to 23 times, although that includes iPod touch in the iPhone figure.
Meanwhile, the T-Mobile G1 generated 72 million ad requests during March, giving it a 2 per cent share of the overall US market.
The full report can be downloaded from AdMob's new Metrics blog.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
News
10 hours, 36 minutes ago
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
News
11 hours, 51 minutes ago
As RPGs and casual genres drastically decline, Monopoly Go! gives casino a 34% revenue surge
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
News
May 31st, 2024