Google's pending acquisition of mobile advertising company AdMob will prove to be the internet giant's third largest purchase of all time at $750 million, should the deal be finalised.
But that's proving to be a slow moving issue, as Consumer Watchdog and the Center for Digital Democracy have added their voices to the increasingly long line of disapprovers. The two associations have sent a letter to the Federal Trade Commission requesting the purchase be blocked.
"The proposed deal would substantially lessen competition in the increasingly important mobile advertising market," the joint letter states.
"The acquisition as proposed is harmful to consumers, advertisers and application developers, among others. We call on the FTC to use the appropriate statutory and regulatory authority to oppose the merger."
It goes on to remind the FCC that it promised to "act quickly" regarding Google's increasingly dominant position on the internet, and also points out potential privacy concerns should the two companies join forces.
It's reasonably believed that the acquisition of AdMob is directly linked to Google's own smartphone entry, the Nexus One, so there's a lot riding on the deal. The FCC has yet to make its decision.
Top Stories
News
9 hours, 13 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |