Former MD of mobile advertising specialist Smaato, Ramy Yared, has set up his own outfit, adsmobi.
The company's first move has been to sign up with his former employer.
The deal allows adsmobi, which focuses on matching agencies with brands in the mobile arena, to utilise Smaato's SOMA platform.
Yared has worked within the mobile advertising industry for more than six years, his reign at Smaato having been preceded by a run at mobile media firm Buzzcity.
Adsmobi says having access to Smaato's worldwide network of over 2,500 publishers, and which handles more than 4 billion ad requests monthly, should allow it to provide advertisers with sophisticated targeting capabilities - specific demographics, locations and channels all available to its clients.
The news coincides with Smaato's own efforts to strengthen its SOMA platform, the company launching two new SDKs supporting both the iPhone and Android handsets.
Smaato's efforts to reinforce SOMA should provide partners such as adsmobi with extra usage data, making keeping track of advertising revenues far easier.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
6 hours, 36 minutes ago
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |