Freemium publisher ngmoco is on a roll.
It's just released Godfinger in Canada; standard procedure to test both online infrastructure and game mechanics prior to a global launch, while last week's Canadian soft release of We Rule is about to go worldwide next week.
"We've been surprised by the number of friend connections people have made within We Rule," ngmoco CEO Neil Young explains.
"Some have added 100 friends so we've had to beef up the infrastructure to improve app load time, as well as introducing pagination in terms of the user interface."
This has been supported in an update.
More usage, more IAP
The game, which ngmoco considers its first from-scratch freemium product, is demonstrating its potential in other ways too.
While ngmoco's standard paid games clock up an average of around 2 user sessions per day, and the likes of Eliminate Pro and Touch Pet Dogs do around 4 sessions per day, We Rule is currently at 7 to 8 sessions per days."
"We expect this to settle down to over five over time," Young says.
But when it comes to commercially vital issue of how much revenue is being raised by in-app purchases, he's really upbeat.
"It's phenomenal," he says. "Radically better than we seen in our previous games."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Interview
Jul 17th, 2015
Flashback Friday: Neil Young on how ngmoco and Freeverse will dominate the iPhone free2play market
Top Stories
News
2 hours, 34 minutes ago
Red Games Co's Brian Lovell on their Apple Design Award Win: “Inclusivity was a focus from the beginning"
News
11 hours, 56 minutes ago
App Store developers can start nominating their games for featuring later this year
News
Jun 10th, 2024
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |