On the back of Apple's decision to delay the international iPad launch due to surprisingly strong US demand, analysts are sure to be tweaked their sales predictions.
Prior to the announcement however, Morgan Stanley's AlphaWise research released a study concerning the sentiment of iPad owners and potential owners.
Polling 2,500 recipients, it found that only 5 percent were extremely interested in buying an iPad.
16 percent of people asked were somewhat interested, 14 percent were somewhat not interested, and 65 percent not interested at all.
Golden surfers
The age and salary breakdown were more interesting however.
47 percent of those interested in the iPad make more than $90,000 a year, and while the core audience is 25 to 34-year olds, 27 percent of 35 to 44-year olds, 22 percent of 45 to 54-year olds, and 17 percent of over 55s were also keen.
On this basis, AlphaWise's Katy Huberty maintained her previously expressed view that Apple would sell around 6 million iPads in 2010, and 7 million in the 12 months following its 3rd April launch.
The survey also found the average selling price for an iPad plus accessories is $675.
Morgan Stanley maintains its target of $250 for Apple stock [NYSE: APPL]. It opened at $245.28, up 1 percent on the yesterday's close.
[source: AppleInsider]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
5 hours, 11 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |