Facebook social games publisher Zynga has already released several iPhone games so even if the announcement it's bringing Farmville to the App Store wasn't a surprise, it's expected to herald the company taking Apple's 100 million devices much more seriously.
Of course, the question of whether this will grow the game's already 82 million active users substantially remains to be seen.
Perhaps what will be more significant is if Zynga comes up with a coherent technology platform that enables it to quickly rollout out iOS support for more of its games.
At the moment however, it seems that the fast growing company is operating on a more adhoc manner with mobile development being handled on a per game basis via the mobile group at its San Francisco HQ.
It's a situation that seems likely to change, at least in terms of scale, with the acquisition-hungry outfit already casting its eye around for suitable targets to bulk up its iOS capabilities, both in the US and Europe.
PocketGamer.biz is also lead to believe Zynga will be announcing technology partnerships in the near future.
In other words, watch this space.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Feature
Jun 7th, 2024
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
Top Stories
News
10 hours, 54 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |