UK retailer GAME has launched its own mobile retail site selling mobile games, alongside music, realtones, wallpapers and apps.

Provided by Spanish distributor Zed, it sits in the download section of the computer's existing online retail site.

You can select titles using a dropdown menu to choose brand and model to ensure compatibility.

Games are bought using reverse billed messages in multiples of £1.50. Highlighted games including Doodle Jump, Scrabble Mobile, Championship Manager and LEGO Batman.

Phone. A friend

"Gaming on the go is increasingly attractive to customers - whether it's mini-games or mobile versions of well-known console titles, GAME Mobile will offer our customers a wide range of content for their handsets," said Paul Howes, GAME's general manager of digital.

"We are thrilled to be working with GAME to develop their mobile proposition and help deliver the best experience for their customers." said Michalia Negri, Zed UK country manager.

[source: Mobile Ent]