Continuing today's theme of freemium games, comes news of NimbleBit's just released Pocket Frogs.
Propelled by co-founder Ian Marsh's view that freemium now makes much more sense than paid - "Scoops has taught us that free games can be profitable so it becomes a question of whether you want to make a living with thousands of people playing your games or millions," he says - he's revealed the first set of stats about the game's in-app purchases.
The biggest lillypad in the store please
The cheapest IAP option of 99c makes up half of the total number of transactions, but only 9 percent of total revenue.
The mid range $4.99 option was 42 percent, both by transactions and revenue.
Most significantly however is the performance of the $29.99 IAP option.
Volume wise it consisted of 8 percent of total IAP transactions, but thanks to its price, provided the biggest chunk of revenue for NimbleBit at 49 percent of the total.
Obviously, without any absolute figures, we can't judge the overall worth of Pocket Frogs' IAP, but it's worth stating that gamers are more than happy to pay a substantial sum, even indirectly, for high quality games that they enjoy.
Indeed, Marsh also comments that "We've actually run into a number of people who are concerned there isn't enough IAP in the game".
[source: Ian Marsh (Twitter)]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |