Tapjoy's response to Apple's decision to begin banning apps and games that use install incentivisation schemes appears to have been twofold.
As well as offering a frank statement in response to the news, the market leader has also been in conversation with Apple itself, with the two parties discussing how the incentivisation model which rewards users for downloading titles advertised in-app can continue to function.
Caps for apps
The end result? A self-imposed cap that will restrict the use of pay-per-install promotions on Tapjoy so apps cannot hit the top 25 using such methods alone.
"We have put in place a capping mechanism, so no single app can drive the [top 25] charts for another app," said president and CEO Mihir Shah.
"That went out Thursday or Friday of last week. That cap is pretty reasonable."
Tapjoy claims apps will still be able to reach the upper echelons of the rankings, but they'll have to employ other methods, such as longer usage, engagement or good reviews and recommendations.
All eyes on Apple
Though the incentivisation block came somewhat out of the blue, it's believed Apple was concerned that developers were essentially using such schemes to pay for a top spot in the App Store charts.
It's yet to openly comment on Tapjoy's new cap, though Shah said his company is willing to work with Apple wherever it can to ensure its business abides by its rules.
"We only win if Apple wins," he added.
"Apple is the king of the App Store. We need to find a sustainable way to work with them."
[source: GamesBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |