With Facebook looks set to launch an HTML5 powered app platform in the coming weeks, social entertainment specialist FunMobility has stolen a march by rolling out its own games portal, FunChat.
The free app attempts to merge multiplayer-enabled games with FunMobility's chat platform Chatitude.
FunChat's social focus is backed in-game, with developers able to incorporate features such as virtual currency, player rewards, and achievements across both Android and iOS.
Two for one
By blurring the lines between playing and chatting, FunMobility believes users will be engaged for longer.
"A key ingredient to the 'secret sauce' behind FunChat lies in our HTML5 multiplayer game engine that enables high-quality games to be played concurrently between native iOS and Android clients and browsers," said FunMobility CEO Adam Lavine.
"This proprietary game engine is part of our extensible FunChat Mobile Engagement Platform which allows developers to easily make open-standard HTML5 games that run on both the iOS and Android platforms, offering consumers new ways to share, discover, and play together in real time."
It's FunChat's cross-platform functionality (owing to its base in HTML5) that will most appeal to developers, enabling them to monetise their titles across both Apple and Google's ecosystems without paying the associated platform holders any kind of fee.
Just how much of a cut FunMobility will take from such transactions isn't clear, however, but the company is advising developers looking to work with FunChat to visit its official website.
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