Continuing to build out its business following its $104 million acquisition by Japanese platform GREE, OpenFeint has hired Ethan Fassett, former executive producer of social publisher Playdom's San Francisco studio, as its senior vice president of product.
Prior to Playdom, Fassett worked at online entertainment portal Gaia Online, launching its virtual goods store and social network applications.
Fassett will leverage his free-to-play gaming expertise to grow player engagement on the OpenFeint platform - currently over 90 million users strong - through new communication features. He will also drive player acquisition for developers who support the platform with distribution tools and programs.
Transferable skills
"Game developers are looking for an engaged social graph and communication tools tailored around the unique community needs of those players," explained Fassett.
"As a game-centric social network, OpenFeint is uniquely positioned to deliver on both and I'm excited to expedite the transition of web-based social games to mobile."
"We're very excited to bring on Ethan, whose expertise in free-to-play games and social communities will drive product strategy and shape the evolution of the network. He truly understands social games, the social networks they need to be successful, and the tools game developers need to properly engage and monetise their players," commented OpenFeint CEO Jason Citron.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
3 hours, 11 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
3 hours, 33 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
4 hours, 33 minutes ago
Q1 2024 saw $2.4 billion in games industry investments, while M&As are up for the first time since 2022
News
6 hours, 54 minutes ago
Apple's AI plans trigger $110 billion stock buyback despite declining sales
Feature
1 hour, 47 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
Feature
6 hours, 48 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Feature
8 hours, 31 minutes ago
New release roundup: The best new mobile games from the morality of AI to Dadish’s 3D journey
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |