Market intelligence outfit comScore has released details of a recent mobile and online study, revealing 25.4 percent of UK smartphone users could recall seeing an ad on their devices.
In absolute numbers, that's 5.4 million UK smartphone subscribers who during June 2011 said they saw an ad either while browsing the web or in a game or app.
ComScore revealed that this figure was up 28 percent compared to a similar survey in March.
In addition, nearly 8 percent of smartphone users recalled seeing ads at least once a week (up 28 percent), and 7.5 percent recalled seeing them almost every day (up 52 percent).
Age before beauty
ComScore also separated its findings based on age demographics, with the age 15-24 bracket unsurprisingly garnering the highest number of ad recalls.
Percentile penetration
Over the past few years, video and mobile have emerged as important channels for advertisers seeking to reach digital consumers, said Mike Shaw, director of comScore Marketing Solutions.
While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow as mobile advertising continues to increase and more advertisers incorporate video as an integral part of their marketing strategy.
[source: comScore]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
5 hours, 50 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
6 hours, 19 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
Feature
7 hours, 13 minutes ago
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
10 hours ago
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
10 hours, 20 minutes ago
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |