Back in November 2011, we hooked up with online takeaway service Just-Eat, which had just released its first iOS game.
Of course, there's nothing new about advergame games, except that Belly & Brain was quite enjoyable and a fairly light sell.
Sure, its eponymous stars were also used in the company's general marketing, but the game itself was a decent free experience: 'We didn't want to look like your dad flirting with your new girlfriend', explained chief marketing officer Mat Braddy, memorably.
Full up?
So after 230,000 downloads and 1.6 million sessions of Belly & Brain, Just-Eat is back with another release.
Developed by the same team - Dundee developer Lava Level - Food Chain is a food symbol match-3 game with additional Versus mechanics whereby you're playing against AI or a real player, sending obstacles into their grid in a similar manner to the two player mode in Bust-A-Move/Puzzle Bobble.
Once again it's a free download for iPhone and iPad, with an Android version on way, and - yes - there is a link through to Just-Eat's website if playing sharpens your taste buds.
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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