As logic dictates, GetJar's promo efforts to date such as its recent $1 million app giveaway have been solely focused on pushing titles signed up to the marketplace.
Now, however, it's turning its attention to those not technically on its books.
Over the course of the last few months, GetJar has bolstered its library by adding 50,000 new free apps to the service. The difference with these releases, however, is that they've been poached from Android Market.
Laying the foundations
Each app has its own page as is standard on the store icons, screenshots, text etc all hosted on site but the buy link transports users across to Google's marketplace.
It's a very quick and easy way for GetJar to add to its library albeit if only superficially but the firm claims the move is not without its benefits for studios, too.
Essentially, as well as drawing in more consumers, GetJar hopes developers will be more inclined to upload their games if a certain amount of the groundwork has been done for them.
Get-who?
GetJar claims its Android traffic has already doubled month on month, with Android Market apps automatically added to its recommendation system.
As such, even developers unaware of GetJar's existence are receiving promo from the service on the side.
"As a developer you also have the opportunity to upload your application directly to GetJar, making it available to a wider audience and on devices that may not have access to Android Market," said the firm on its blog.
"Once you have an account, you can migrate control of your app's content from us to you."
[source: GetJar]
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When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
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