As the mobile advertising market matures, so the networks connecting advertisers with consumers get more sophisticated.
The concept of simply charging advertisers per click, for instance, seems to be becoming positively old school, with ad networks across the board looking for a better way to drive promotions.
Moolah Media's solution, however, proposes a two-way revolution, not only offering advertisers what it bills as a better deal, but also delivering consumers will more relevant ads for their troubles.
Smart money on Moolah
Dubbed SmartMoolah, the affiliate mobile network firm's new platform shows publishers when a user has made a purchase, clicked on content or shared with friends, with ads measured on a cost-per-action basis.
Those actions are then used to build up a user profile, so more appropriate ads based on their activities can be pushed in their direction.
It's a model Moolah believes makes the ads carried more tailored towards an individual user's wants and desires with each interaction.
"Today's mobile publisher and app developer uses several ad networks and we believe Moolah should be part of that mix, to ensure that their monetization is maximised with the highest possible eCPM," said CEO and founder Shawn Scheuer.
"Couple this with the fact that SmartMoolah units will drive transparency with advertisers and we could see a spike in mobile ad buying based on real insights."
Moolah currently reaches 20 million users, serving a billion ad impressions in the US per month.
It claims a recent campaign optimised by SmartMoolah ads performed eight times better than a non-targeted campaign, resulting in $0.96 eCPMs compared to $0.12.
Studios looking to employ Moolah's SDK in their apps on iOS or Android should sign up on the firm's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |