It's hardly surprising that, after unveiling Nokia's first Windows Phone specifically designed for the North American market, analysts are suddenly more optimistic about the platform's fortunes.
Nokia's Lumia 900 broadly speaking, the bigger brother of the Lumia 800 that hit shop shelves around the rest of the globe in November took pride of place during the Finnish firm's CES 2012 press conference, and now Morgan Stanley estimates 37 million Nokia Windows Phones could be sold worldwide in 2012.
Doubling up
What's more, 2013 will see sales almost double, with 64 million handsets dropping into the pockets of consumers around the globe throughout the course of the year.
Nokia isn't, of course, the only manufacturer supporting Windows Phone, and the firm estimates that - with HTC numbers added to the total - 43 million Windows Phones in all will hit the market during 2012, jumping to 74 million during the following 12 months.
That means Morgan Stanley expects Nokia to take hold of 86 percent of the Windows Phone market both this year and the next - excluding the likes of Samsung, which wasn't included in the estimate, presumably due to the lack of new handsets from the firm.
All about the money
The optimistic projections come after reports suggested Nokia, Microsoft and AT&T had set aside a total of $100 million to market the Lumia 900 at launch in the US.
Indeed, Windows IT Pro senior technical analyst Paul Thurrott has since claimed the total figure could be double that, having clapped eyes on official figures sourced from within Microsoft.
"According to the internal Microsoft documentation I've viewed, the total cost of this marketing tsunami is in the neighborhood of $200 million, not $100 million," claimed Thurrott on the site.
"And again, that's just for the United States. And on AT&T at least, Nokia is outspending Microsoft 2-to-1."
[source: AllThingsD]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
4 hours, 5 minutes ago
App Store developers can start nominating their games for featuring later this year
News
5 hours, 20 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
10 hours, 18 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
12 hours, 20 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
News
12 hours, 20 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |