The traps are open and Nokia's first attempt to woo the US market in years is underway, though it's the lower-end Lumia 710 rather than the recently unveiled Lumia 900 that's leading the charge.
Early reports suggest Nokia isn't holding back, either.
According to VentureBeat, the Lumia 710 is already being sold for free on contract in the country's biggest retailer, Walmart, in a bid to kick-start sales.
All eyes on Android
This is no desperate, unscheduled effort to garner interest, however. Rather, the move is being pitched as a sign of the lengths Nokia is prepared to go to in order to make an impact.
By nullifying all upfront costs for contract customers, the Lumia 710 is now in direct competition with budget Android handsets a contest both Nokia and Microsoft will be confident it can win in the long term.
The handset's bigger brother the Lumia 900 is expected to be backed up b a $200 million strong marketing campaign when it launches in the coming months, courtesy of a combined push by Nokia, Microsoft and AT&T.
The Lumia 710 launched in the US on 11 January, with its UK debut due on 1 February.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
1 hour, 51 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |