The final morning session at Mobile Games Forum was entitled 'What are the best revenue and distribution models for mobile game publishers?'
The conversation flowed around the free-to-play model, although Connect2Media executive chairman Nick Alexander pointed out that, "We're still making good money from paid downloads."
Olivier Bernard, Glu Mobile's general manager, EMEA, also said that, although the company now makes the majority of its revenue from F2P games, paid downloads drive solid revenue too.
Recurring revenue
Taking a different view was Andre Costa from Spanish content company Zed.
It takes more of a subscription approach, but is having to adapt to the new conditions.
"The market is easier for monetisation but it's a high volume, low margin business now," he said.
"The users can choose from different types of revenue model. Subscription doesn't have to be expensive. You can have a $2 subscription model with additional IAP."
Glued together
"Subscription is the next big thing coming. We're working on it," Olivier then revealed.
Although when questioned to provide more detail about Glu's plans, he declined.
However, he did highlight that operators would have to sort out their billing systems; carrier billing being a monetisation method that remains hard to make profitable because of the difficulty of multiple integrations and the high margins taken by the operators.
Still,Olivier thought some carriers were up to dealing with the opportunity.
"But they are Korean," he said.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jan 26th, 2012
MGF 2012: XMG's Sharma on the potential for transmedia and kickstarting augmented reality gaming with Ghostbusters
News
Jan 26th, 2012
MGF 2012: The future is browsers but HTML5 is 18 months away from prime time reckons DChoc's Unsworth
News
Jan 26th, 2012
MGF 2012: Gamevil, InMobi, GREE, Papaya, TIMWE and Maysalward talk mobile games and emerging markets
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024