German social outfit Wooga has experienced a 185 percent burst of growth in the past 12 months, having attained a total number of 40 million users, up from 14 million.
With games such as Diamond Dash and Magic Land gaining traction on Facebook, the company also started its expansion push with cross platform versions now available on mobile as well as being an early supporter for Google+ and Facebook's HTML5 platform.
It says it will continue this in 2012 in terms of supporting games across multiple platforms and optimising touchpad controls for HTML 5 and iOS.
Jens' lens
"Wooga's growth is organic in every sense," said Jens Begemann, Wooga founder and CEO.
"Only 5 percent of our new users come through paid ads and 40 percent through viral features, with the remainder coming from cross-linking through our existing games."
"The upcoming Facebook IPO shows the potential the social network and social games possess.
In 2012, Wooga will hire 100 additional employees in order to further develop high-quality social games and to focus on upcoming mobile titles."
[source: Wooga]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
9 hours, 59 minutes ago
App Store developers can start nominating their games for featuring later this year
News
11 hours, 14 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
Jun 10th, 2024
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |