Social mobile platform PlayPhone has acquired marketing specialist SocialHour for $51.5 million in stock.
The non-cash purchase is designed to bolster the firm's Social Gaming Network as it looks to take on GREE and DeNA, with the firm's expertise to be employed in delivering incentivised and non-incentivised cross promotion tools for games on the network.
In all, 22 members of the SocialHour team will join PlayPhone as a result of the deal.
Marketing might
For PlayPhone CEO Ron Czerny, the move is a logical step for the network.
"We've been following SocialHour for a while, and they have a very sophisticated program for marketing and lead generation on mobile devices," said Czerny, of the deal.
PlayPhone's platform, which recently expanded from its base on iOS, Android, HTML5 and Adobe Air to Windows Phone, boasts more than 35 million registered users according to stats released by the firm back in December.
That puts it behind Japanese platform GREE itself due to relaunch its operations in the west in Q2 2012 which has 130 million users on its network as of August 2011, while DeNA's platform boasts more than 35 million users in Japan alone.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jul 28th, 2015
Register now for the GungHo and Pocket Gamer-hosted Playphone Summer Bash at Casual Connect
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |