Japanese mobile social network Mixi has partnered with DeNA to create Mixi Mall a social commerce platform which has launched today in Japan.
Mixi is a true identity network, much like Facebook, which has 5.4 million users in Japan, while DeNA's Mobage is a gaming network based around avatars and invented characters.
Drive consumption
Mixi Mall users can broadcast to their Mixi network across PC, smartphones and feature phones, real world items such as clothes, food, make up, books and music that they own or are interested in purchasing.
DeNA and Mixi hope that this will lead to 'empathy consumption', with users influenced by the purchasing decisions of friends and relatives.
Mixi Mall is online now, and has in the region of 3.5 million items available to purchase.
You can check it out here.
[source: Mixi via Asiajin]
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |