In keeping with the current trend, mobile advertising network InMobi has announced it will release a new SDK next week.
Alongside other features - including support for in-line video ads - it removes the use of UDIDs, the device identifier that Apple has announced it will be deprecating.
Available on 6 April, InMobi says it 'strongly recommends' using the new SDK 'as soon as it becomes available'.
Get behind me
According to a statement on the company's website from developer community manager Terence Eden, InMobi is behind Apple's move to stop use of the device ID.
"Frankly, it's well overdue," he says.
"Users want their privacy respected, app developers want to know if their advertising campaigns have been successful, and ad networks (like InMobi) want to make sure we're sending relevant adverts to users.
"UDID was the easiest way for people to do all of that - but it wasn't very respectful of privacy. So it's going - and good riddance to it."
MAC attack
In terms of what InMobi is using to replace UDIDs, however, the situation becomes more complex.
"So, what's replacing UDID? Primarily, we're looking at ODIN1 which completely avoids UDID. In addition, ODIN1 is only ever transmitted using SSL, so no one can spy on it," Eden writes.
But looking at the specifications for the cross platform Open Device Identification Number (ODIN), it becomes clear that it relies on MAC address, albeit device anonymised.
Some companies have suggested these will soon be banned by Apple; again due to concerns about personally identifiable information.
[source: InMobi]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |