Playing out against a backdrop of a declining userbase, Zynga has moved to add big brands to the Draw Something set up, expanding beyond banner ads to actually employ advertising in play.
Players will now find brand names popping up in amongst standard word suggestions, with advertisers able to book slots to charge users with drawing and guessing their products.
Brand battles
Early reports suggests one of the first businesses to take up Zynga on its offer is the NHL in the US, though the likelihood of more household names coming on board in the coming weeks and months appears high.
Indeed, Zynga tested the game's new ad bent using brand terms such as Nike, KFC and Doritos in game, with CEO of developer OMGPOP Dan Porter claiming people "loved to draw the Colonel and bags of Doritos."
The news comes as numbers from AppData suggest Draw Something lost around a third of its daily active users (DAUs) during April, little over a month after Zynga paid out $180 million for the studio behind it, OMGPOP.
[source: AdAge]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
3 hours, 43 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |