The US' largest annual videogames expo calls for big talk, and South Korean developer WeMade Entertainment is more than happy to play ball, claiming its E3 line up will change the industry.
WeMade has already made public its incredibly ambitious intention to become the largest games company in the world, and the firm believes mobile will be key to hitting that goal.
As such, the company has claimed eight new games for iOS and Android will be unveiled at E3.
WeMaking history
"WeMade's first E3 is shaping up to be a spectacular show for us, as 2012 is going to be a huge year for our mobile lineup," said CEO Namgung Hun said.
"With our aim to become the No.1 global game company, we believe our mobile game line-up will bring unforeseen changes in the industry throughout the globe."
Included in the line-up is RTS-meets-defence Chaos & Defense, RPGs Viking Island and Hero Square, social network release Pet Island and rhythm action release Rhythm Scandal.
Also on offer will be a number of titles with names yet to be finalised, including Goblin Mobile, Friend Fighter, and a mysterious 3D mobile MMORPG described as WeMade's "prodigy and greatest ambition" simply referred to as The Project.
In all, WeMade plans to release 20 mobile games this year, with the studio's E3 push kicking off on its stand in E3's South Hall, which is also where you'll find Japanese social giant GREE.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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