Spectators weren't the only ones who came away from Microsoft's Windows Phone Summit in San Francisco with the view that the launch of Windows Phone 7 in 2010 had been a dummy run.
Speaking to FierceDeveloper, Microsoft's senior product manager Larry Lieberman has claimed the forthcoming roll out of Windows Phone 8 expected this autumn will be the moment the OS truly arrives on the scene.
Ready to launch
Lieberman branded its launch as a "turning point", adding that "Windows Phone has arrived with this release."
Though the release Windows Phone 8 (or Apollo, as it's also known) means a break with the existing Windows Phone ecosystem existing handsets won't be offered an upgrade to the new OS due to its base around the Windows kernel Lieberman believes the opportunities it represents outweigh any negatives.
Indeed, by sharing the same core as Windows 8, Lieberman said developers will be able to efficiently target both platforms with ease, while the addition of in-app purchases will make it easier for studios to monetise their IP on the platform.
Rising interest
Research published by Strategy Analytics seems to back up Lieberman's stance.
The firm's numbers suggests developers who currently don't rate Microsoft's OS are more positive when the prospect of launching apps across Windows 8 and Windows Phone 8 is pitched.
"Basically what it shows is the intensity of support amongst naysayers will likely double under such a scenario," said Strategy Analytic's Josh Martin.
Lieberman went on to confirm that Nokia, Samsung, HTC and Huawei will all have Windows Phone 8 devices on the market at launch, with Qualcomm serving up the chipsets.
[source: FierceDeveloper]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 12th, 2024
Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug
News
Apr 10th, 2024
Microsoft saves the day: Activision Blizzard games are set to return to China in new NetEase deal
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |