Swedish mobile developer, publisher and marketer 24MAS has announced it is to make a major play for the US market, appointing Magnus Kaberg to lead the assault.
Kaberg, who has handled sales, marketing and media in both the 'traditional' and digital space over the course of the last two decades, will be charged with establishing 24MAS in the US market for the first time.
US insight
"We have huge plans for the US market and Magnus is the person we can fully entrust our goals with to provide intelligent guidance on this major endeavour," said CEO Lars Lindqvist.
"I'm proud to have him on board and excited about where he will lead us in the coming months."
Kaberg is said to have "invaluable insight on the US mobile consumer", having worked both in North America and his native Sweden throughout the course of his career.
"24MAS has the advantage of a thriving global operation in the mobile space," added Kaberg.
"It's the perfect time to introduce its brand of mobile expertise into one of the world's largest mobile consumer markets. I'm confident we can bring in new and exciting digital experiences to American consumers, which will enable us to achieve our goals in the US."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
8 hours, 36 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
9 hours, 46 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
11 hours, 38 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
11 hours, 53 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |