There comes a time in every alpha male's life where his teeth become blunt and mane a little patchy.
That's the time for the young pretender to spring into his rightful place in the scheme of things and lead the herd to pastures new.
And so it is at PocketGamer.biz.
Following two and a half years of impressive work - his first story way back in January 2010 - Keith Andrew steps up the plate, taking over day-to-day running of the site.
He'll be ably supported by James Nouch, who becomes news editor.
Infinity and beyond
The promotions come at a strategic time for PocketGamer.biz, which has recently tweaked its strategy, focusing on analysis, opinions and in-depth interviews with the key players in the fast-growing mobile gaming sector.
It's a change that's already been rewarded with lifetime highs in terms of page views and visitors.
As for previous editor Jon Jordan, he steps into that most spurious of roles, Editor-at-Large, or as he puts it "writing as little as possible in as many exotic places as possible".
You can contact Keith at keith [dot] andrew [at] pocketgamer [dot] co [dot] uk
James is available for your news exploits at james [dot] nouch [at] steelmedia [dot] co [dot] uk
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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