Having set out to deliver the kind of all-conquering IP the firm has previously enjoyed on the big screen, it appears Disney's Swampy the Alligator has achieved its goal.
Stats released by Disney claim Where's My Water? has now passed 100 million downloads, with the firm dubbing the game as the "breakout mobile game of the past year."
Happy birthday
The milestone handily comes just as the game turns one, leading to the firm publishing an infographic illustrating the game's progress over the course of the last year.
Indeed, Disney's strategy to raise the profile of its first 'app star' has seen it try out inventive strategies.
At the start of 2012, the publisher moved to associate Swampy with Conservation International's Fresh Water Initiative.
The idea was to tap into Disney's wider Friends For Change campaign, with a $50,000 donation to the initiative which looks to protect and restore freshwater sources followed up by a free version of Where's My Water? loaded with fresh water facts and iconography.
Swamped by success
In essence, Swampy's success will further validate Disney's desire to adopt the approach it's mastered elsewhere in its business in the mobile field.
It's a trend that looks set to continue.
"I want to release 12 games a year," Disney Mobile's SVP Bart Decrem back in June.
"I want one new character like Swampy. We need to be taking chances with new characters. Once a year, I want to make a game based around an event, like Brave. And I want to bring existing Disney characters into new games."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
9 hours, 19 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
9 hours, 48 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
Feature
10 hours, 42 minutes ago
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |