Rovio has suggested it is looking to generate more than half of its annual revenue from the sale of physical goods within a few years, with food and drink products both prime targets.
That's according to CMO Peter Vesterbacka, who revealed during an Open Mobile Summit panel that the company plans to expand on its existing lucrative merchandising set up to ensure its IP makes as much money on the real shop shelves as it does the digital ones.
Branching out
"We are looking at food, drinks, stuff that you will use everyday," Vesterbacka told the site, citing the model of Coca Cola, who delivers a billion or so soft drinks every day.
That's something he believes Rovio is capable of doing with Angrys Birds et al, though he admitted "people think that we are crazy."
Existing Rovio merchandising deals are hardly few and far between. Angry Birds is already linked to everything from baby clothes to speaker sets.
Vesterbacka himself has even fronted an ad campaign for coffee in Finland, illustrating the profile the studio has built for itself.
Back in August, it was also claimed that Angry Birds plush toy sales doubled to $400 million in 2012, while Rovio has recently partnering with McDonalds in China to deliver a location-based version of the game.
[source: AllThingsD]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Feature
Apr 22nd, 2024
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
News
Apr 16th, 2024
Rovio cancels Moomin: Puzzle & Design mobile game after two years in soft launch
Top Stories
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |