HTC has reportedly shelved the development of a number of new smartphone models it had planned for 2013 and downgraded its smartphone shipment growth forecasts.
That's according to DigiTimes, which - citing unnamed sources - claims HTC has revised its 2013 smartphone shipment growth predictions down from 20-30 percent to 10-15 percent.
Slice of the pie
If true, such a figure would represent a significant revision, but perhaps not an altogether surprising one.
Apple and Samsung are a duopoly that owns the lion's share of smartphone market share worldwide, and that's making life increasingly difficult for firms such as HTC, especially on Android.
Recent comScore figures for the UK bear this out, showing year-on-year increases in market share for Samsung and Apple, while RIM, HTC and Nokia see their slice of the market eroded.
And things are little better for HTC in the east. DigiTimes' sources claim that intense competition from local white-box smartphone vendors has forced HTC into the low-end of the market in China.
Nevertheless, the company will be hoping its recent partnership with Microsoft pays off, with the firm's handsets (below) chosen to front the Windows Phone 8 launch campaign.
[source: DigiTimes]
News
Related Articles
News
Feb 28th, 2022
HTC Vive unveils VR metaverse – including Web3 and NFT content – plus online safety program at MWC
Top Stories
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |