A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform.
Focused on its Fishing Joy game - a franchise which is generating $1.6 million a month in China - the study pointed out that Punchbox was now spending around 70 percent of its marketing budget through AdMob.
Fishing for gold
The reason, it stated, was the control it provided, with installs available from 40c; sometimes even as low as 20c or even 10c (apparently).
The result has been over 120 million downloads, with AdMob serving over 1.5 billion impressions and 1.7 billion ad queries for Fishing Joy.
You can see Punchbox's CEO Haozhi Chen and COO Gary Liu talking about how they use the advertising platform in the following video.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
3 hours, 30 minutes ago
App Store developers can start nominating their games for featuring later this year
News
4 hours, 45 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
9 hours, 43 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
11 hours, 45 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
News
11 hours, 45 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |