Israeli mobile game development and distribution platform MoMinis is continuing to ramp up its activity during 2013.
So having recently raised $6 million in VC funds, bringing its total to over $15 million (the round remains open and it expects up to $4 million in additional investment), the company has undergone a rebrand.
It's replaced MoMinis with a blanket adoption of its consumer-facing brand PlayScape.
In this way, the company will now be called PlayScape, while the MoMinis Studio development suite becomes PlayScape Studio.
Face off
"We've grown exponentially and evolved significantly, and we want our name and brand to reflect that," said co-founder Eyal Rabinovich.
"PlayScape represents our vision of providing a fully integrated ecosystem, from development and distribution, to optimisation and data analysis in one holistic offering."
As part of the rebranding, PlayScape has launched a new website, and is integrating its development studio, its distribution platform, and its data analysis center.
PlayScape Studio (seen above) has also gained new functionality, including enhanced visual effect capabilities to support hardware accelerated scaling and rotation, improved collision detection, full accelerometer support and Facebook integration.
Big numbers
The rebranding comes as the company looks forward to strong activity during 2013.
It plans to release 100 games that will integrate the PlayScape social layer, providing high retention and monetisation.
Indeed, PlayScape now reaches 40 million users, including 6 million monthly active users, 1 million daily active users, and more than 100,000 daily downloads of its games.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Apr 18th, 2013
GameCast competition winner Pinokl Games on hiting the ground running with PlayScape
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |