When it comes to mobile advertising, the numbers just keep on getting bigger.
And, let's face it. No-one is likely to be out-numbering AdTruth.
It offers a deterministic ID platform for mobile devices that's good enough to enable mobile marketing and monetisation in apps and on mobile web to flourish, while ensuring companies don't fall foul of personal privacy concerns.
And it's been so successful since its early 2012 launch that now it's tracking over one trillion impressions per month.
All over the world
In terms of how the company has build that usage growth curve, it's been a global push.
It's expanded its operations in Japan, notably with Yahoo! Japan, and Europe, while establishing a presence in Brazil.
It's also added more clients, including the likes of Adform, Human Demand and Inneractive, to the 60 it already had.
"We continue to see rapid adoption in the online and mobile advertising markets," said James Lamberti, AdTruth's GM.
"As consumers around the world depend on their mobile devices in particular, marketers are seeking ways to connect and engage with their customers actively, appropriately and effectively.
"The first step in doing this is recognising customers in a consumer friendly manner and that's where we add incredible value."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 9th, 2012
AdTruth pre-empts WWDC keynote claiming Apple will roll out a direct UDID replacement
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |