There's been plenty of discussion about how to PR mobile games. Even I've had a stab at the subject.
PRninja is an attempt to encapsulate that knowledge in a logical and practical manner.
Created by freelance PR Maryna Petrenko, it's a free-to-download iPad app that takes you through the entire process of planning a PR campaign.
The flow
You start by entering some basic information about your game or app.
Then you plan your campaign, filling in checklist details about the PR assets you're creating and the social media you'll be supporting the launch on.
Neatly, given many developers are looking to promote their free-to-play games, PRninja uses the business model too.
It provide the basic information for free, but if you want you can purchase more detail advice. This includes how to run different length campaigns and various media lists.
You can check out PRninja here [iTunes link].
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
11 hours, 58 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
12 hours, 27 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
News
12 hours, 43 minutes ago
Nintendo made $10.8 billion in FY24 with mobile and IP income up 81.6%
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |