A new study commissioned by the GamesGrabr social network suggests traditional methods of game discovery are waning as recommendations over social media gain more influence.
The study suggests 45 percent of player now seek out what games to play in their spare time not by searching app stores, but rather asking their friends.
Indeed, said 45 percent also chose taking to social media platforms for app recommendations over search engines - a fact which suggests that sites like Google might become less important to how games are discovered.
Peer reviewed
The study suggests that the rising prominence of social media needs to be factored in by developers working out promotion strategies for their titles, with GamesGrabr CEO Tony Pearce claiming friend recommendations represent the future of games discovery.
"Without doubt, we're now seeing a definite shift on how we find content," detailed Pearce.
"We now want content to be delivered to us rather than going to look for it, and we want guidance and recommendations from people we follow and our peers."
Self interest
Pearce's comments, of course, serve as a recommendation of GamesGrabr's own gaming social network, previously described by Pearce as a Pinterest for games.
The platform lets users showcase their favourite games via a "pinboard style social network", serving as what the company believes is a vital viral promotions tool for developers.
Those interested in learning more can visit the GamesGrabr social network to see how it plans to shake up traditional, search engine discovery.
News
US Correspondent
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.
Top Stories
News
5 hours, 4 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
7 hours, 55 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
8 hours, 40 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
9 hours, 2 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
5 hours, 4 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
7 hours, 16 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
7 hours, 55 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |