News

NBCUniversal focuses in on mobile with plans to self-publish future games based on its IP

NBCUniversal focuses in on mobile with plans to self-publish future games based on its IP

NBCUniversal's Universal Brand Development division is pushing further into mobile games with plans to start self-publishing games based on its IPs.

The division will use existing NBCUniversal brands such as Despicable Me, Fast & Furious and Jurassic World for its games. It will handle all distribution and marketing of its games, and work with external studios to develop them.

It will be headed up by former Disney Mobile Games SVP and GM Chris Heatherly, who joined NBCUniversal back in September 2016. He is joined by James Molinets and Timothy FitzRandolph, both of whom are previous Disney Mobile executives.

A significant investment

"We are making a significant investment in this space with the team I am building. This is not just a couple of titles. It's about a network of titles," said Heatherly in an interview with VentureBeat.

"Millennials spend their time with games. Brands like Overwatch have much more relevance for young audiences. I'm pleased to find that the leadership here gets that, and our film talent does too."

NBCUniversal has previously found success in licensing its IP to other developers. The Gameloft-developed Despicable Me: Minion Run surpassed 800 million downloads in January 2017, for example.


News Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.