Following a similar move from rival GREE with Japanese developer Cave, DeNA has announced it's establishing a joint venture with publisher Namco Bandai.
To be called BDNA Inc, and combining Namco Bandai's game expertise and DeNA social experience, it will be focused on developing social smartphone games and entertainment for players worldwide.
Initial capitalization will be 100 million yen (around $1.3 million) and be funded 75 percent by Namco and 25 percent by DeNA. Operations will start on October 1.
Come together
Based in Tokyo, BDNA will be headed by Namco Bandai's executive vice president Shin Unozawa, while its board will consist of Namco Bandai's Hirotaka Reizei and Hideyuki Okabayashi, and DeNA's Isao Moriyasu and Keigo Watanabe
The two companies already have an existing relationship with the jointly developed Gundam Royale having over 3 million players on DeNA's Mobage platform.
[source: DeNA]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
Feature
11 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
2 hours, 28 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024