Analyst firm The Kelsey Group has issued a report claiming that US mobile advertising revenues will rise from $160 million in 2008 to $3.1 billion in 2013.
Whether that prediction comes true or not depends on the wider economy and advertising market, obviously. In other words: who knows?
But mobile games firms looking to generate new revenue streams from advertising will be hoping the reality meets The Kelsey Group's prediction.
However, a big chunk of that predicted $3.1 billion will come from mobile local search advertising - $1.3 billion - as people search for local information and content from their handsets.
"As mobile data consumption rises, we expect local marketing to be a big winner," says Michael Boland, program director
of the company's Mobile Local Media division.
"There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local."
Whether mobile games can tap into this forecast boom in local advertising remains to be seen.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
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