Apple's App Store has just passed 25 million downloads since launch, with one (as yet unannounced) consumer earning $10,000 in iTunes vouchers in the process.

The milestone was reached on Sunday 4 March, meaning that it took the marketplace 3 years, 7 months, and 23 days to reach the target.

Top of the world

When the App Store first launched back in the summer of 2008, few could have predicted that it would become such a large and, in many cases, disruptive force in the mobile industry.

The App Store launched alongside the release of the iPhone 3G and 2.0.1 of iOS, with only a handful of apps to choose from.

Now the App Store hosts over 500,000 different apps, making it the most populated distribution platform of all the mobile operating systems.