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Fishlabs: 'iPhone 3.0 gives green-light to MMOGs'

But what will it mean for fun apps?

Fishlabs: 'iPhone 3.0 gives green-light to MMOGs'
Fishlabs CEO Michael Schade has joined the ranks of games developers praising Apple's 3.0 firmware update, suggesting it gives new scope for more hardcore games.

"It’s good news for everyone who targets a smaller group of high-end users and wants to monetize over time rather than once as pay-per-download," he says.

"In the past it was too risky on the App Store to develop costly Apps that won’t appeal to mass market and need to be sold for more than $0.99."

Schade says that Fishlabs is now looking at how to bring more of its games to iPhone using the new features of the 3.0 software.

"We always thought Galaxy on Fire and Blades & Magic would be perfect candidates for MMOGs on iPhone if only the right billing was in place," he says.

"Now we can monetise users who love to play our games for hours without charging a big chunk for the initial download. The more players like a specific game the more they are willing to pay and the more we are motivated to make it as good and as long lasting as possible."

However, he's not so sure on how more casual games will make use of the iPhone 3.0 software.

"I only wonder if fun apps will still be as successful as they are right now," he says. "But hey, it's not our business anyway!"

For more developer reactions, check our iPhone 3.0 section throughout the day.
Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)