In an announcement of statistic proportions, Appy Entertainment reveals it's reached a milestone of 10 million downloads, thanks in the main to its successful FaceFighter franchise.

The study also reveals that 114 million sessions of Appy games have been played, representing over 3.6 million hours of play time.

Freemium success

An impressive sixty million FaceFighter bouts have been fought, with 1.5 million pictures of defeated friends, enemies, and celebrities having been uploaded.

In the 12 weeks since Appy Entertainment started adopting freemium models such as Trucks & Skulls NITRO - as explained by Paul O'Connor in a PG.biz column - it has seen its download rate grow by 340 percent, with revenue surging by 100 in that time.

With 20,000 downloads daily, founder and CEO Chris Ulm certainly has a lot to celebrate.

"We started Appy because we envisioned a smartphone, tablet-driven future away from game consoles and dedicated handhelds." he said.

"We made sure our games were touchscreen-native, ridiculously fun for short sessions but deep enough to challenge grizzled console veterans. With the rise of tablet computing, the paradigm shift to app stores and the upcoming 'smart TV' revolution, the social-mobile gaming revolution is just getting started!"