The sheer frequency of stories detailing MyTown's expanding userbase is a testament to its ever-growing popularity, with Booyah this week revealing the app has now passed the 3.1 million mark.
Given MyTown only hit 2.5 million users back in May, that means the app's own particular brand of urban sprawl is growing at a rate of 200,000 new users every month.
Said users have collectively checked in 400 million times in the last 6 months, with the app's new product check-in service where users scan barcodes for extra check-in points proving to be a hit in its own right, averaging 350,000 check-ins a week post launch.
Pushing products
As a result, Booyah has revealed two new brands H&M and Pantene are set to join the product check-in party, offering exclusive items to players who scan their products in-game.
"Players simply scan the bar code of their favourite Pantene or H&M items using the built in iPhone camera, or input the numbers if using an iPod/iPad, to unlock branded items packed with points and virtual cash," the firm reveals on its blog.
MyTown recently launched in the UK, Australia and Canada, with CEO Keith Lee stating Booyah intends to keep its app on top of the exploding location graph by launching in further territories, and indeed formats, in the future.
"Our launches in the UK, Australia and Canada are just the beginning of bringing real world gaming to players across the globe," he said at the start of August.
MyTown's closest competitor is Foursquare, which hit 1.8 million users in June.
[source: Booyah]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jan 19th, 2012
Booyah looks to take location-based play in fresh direction with launch of Pet Town on iOS
Interview
Jan 19th, 2012
Developers need to avoid check-in friction when launching location-based games, reckons Booyah's Brian Cho
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024