Adding to the firm's existing play in the market, Press OK Entertainment has announced its latest venture – location-aware advertising platform PlacePlay Ads – has launched in beta form.

The company claims the solution offers up to 10 times higher eCPMs than existing ad networks by linking up with products or services tied to a user's location.

A place for PlacePlay

Indeed, PressOK believes PlacePlay's real advantage is sidestepping Apple's current rules for iOS, which prevent developers from utilising location-based ad networks in games without location-based features.

"PlacePlay now helps developers on two fronts – it not only provides them with easy-to-integrate features that Apple requires to serve hyper-local advertising, it also gives them access to a high-eCPM local banner ad network to make more money," said PressOK CEO Ryan Morel

"A hundred percent revenue share is available to the first 25 developers who launch a game with PlacePlay Ads."

Developers looking to implement PlacePlay Ads for iOS can download it from the firm's website, with an Android version launching in early 2012.